Highly Emotive Model.

Central Peripheral Model.

Both sums up to the Elaboration Likelihood Model.

Oh how I love marketing theories, really.

I wont deny it's interesting, and marketing is an intriguing subject that keeps me awake all the time, but in the business world like this, who the hell uses such models. People talk about ideas in marketing, creativity in advertising, impulsive buying behavior.. yea certainly knowing these facts will allow you to counter-strike your competitors with other forms of strategies, but er.. other than that, I dont see how you can apply your theories unless you work as a marketing consultant.

I saw a quote online and it goes like this.

"If you like what you are doing, do it. If you don't like what you are doing, then don't."

Persuasion strategy in this quote towards my thoughts. Yea, you've got a point. It's time to switch to the line which suits me the most. Marketing.

I lost the motivation at work, even though I was delegated with new tasks recently. Most of the time, new tasks will act as a form of motivation because it's something beyond what you usually do. And yes, i'm doing sth which doesn't benefit me at the end of the day. Highly underpaid job. It doesnt make much sense when others with the same qualifications as me get a higher pay job than me, and that I have to compromise my Sundays to equate my wages with theirs. I wished I could apply my knowledge to work as what I have studied in Advance Human Resource Management, totally.

On the other hand, I wish I can just be more open to challenges. I'm so afraid of falling and making mistakes, which is the reason why I choose to stay in this company; my comfort zone. Never wanna move out of my comfort zone.. but then again, what's the purpose of studying sth out of this field if I want to stay put at where I am? How to succeed; how to surpass; and how to get to the position I wish to attain? Confidence is all I need.

"If you aren't going to help yourself, who will?"